Friday, June 17, 2011

New website for J.K. Rowling mysteriously appears

Your Harry Potter instincts were correct. There is something brewing.

J.K. Rowling has a new website and a big announcement.

We just don’t know what.

Rowling’s spokeswoman Rebecca Salt said the site, Pottermore.com, is a new project for the "Harry Potter" author but it is "not a new book" and "not directly related" to the final Potter movie, "Harry Potter and the Deathly Hallows: Part 2," which comes out next month, she said.

"We aren't saying any more than that!" Salt said.

“’Pottermore’ was trademarked in 2009 by Warner Bros., which distributes the Potter movies. The trademark description of Pottermore suggests an interactive site "providing on-line chat rooms and electronic bulletin boards" and "on-line facilities for real-time interaction with other computer users concerning topics of general interest," according to a report by the Associated Press.

Visit the site and you’ll see owls gathering on branches outside, but nothing more than a scrawled message from the author that reads "Coming soon ...". 

Pottermore also has a Twitter account, twitter.com/pottermore, and a YouTube countdown clock, projecting the author’s announcement for early Thursday, June 23.

According to the AP, “News of Pottermore.com emerged Wednesday night with messages sent to nine Potter fan sites and an official Potter Twitter account. Each site received one letter, the letters spelling out "pottermore." A leading Potter fan site, Leaky alleges that it has seen "a preview of Pottermore and it is, in a word, breathtaking."

"That is all we are permitted to say at the moment."

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